Simms is a leading brand in performance fishing gear, known for its technical innovation, rugged durability, and deep connection to the angling community. I developed seasonal color forecasts across apparel, footwear, and equipment categories, tailoring palettes to the unique needs of each product silo and consumer segment. Recognizing the importance of strategic color merchandising, I aligned seasonal direction with product function, regional relevance, and user mindset, helping to create cohesive, consumer-focused assortments across the line.