ABOUT

With a background in color and material design and trend forecasting, I help shape the visual and tactile identity of global brands. My approach blends research, art, and science, bringing together aesthetics and function to create thoughtful, well-executed products.

Over the course of my career, I’ve led design teams, partnered cross-functionally, and worked closely with suppliers to explore new possibilities in color, materials, and future-forward concepts. I use my expertise in CMF design and forecasting to elevate brand storytelling and deepen consumer connection, translating cultural insight and behavioral shifts into strategic, seasonally relevant direction.

Today, I continue to collaborate with brands on color and material strategy, offering perspective on trends, product narratives, and design solutions.

“Laura has an outstanding understanding of color; including color trend, color theory, and color application. She also has extensive hands-on experience with color application on footwear and apparel, as well as a strong sense of materials for both. Laura has strong convictions, an optimistic outlook, and is loyal, and is committed to her craft.”

— Kim Kovel, Former Senior Director of Aesthetics & Exploration, Nike Inc.

“Laura has a great eye for color. She is great at researching market trends, and taking them into account while also being very capable of creating a unique color story to each brand. Equal to her abilities in color, color application, materials, and trend, Laura is incredibly easy to work with. She is focused but also enjoys what she is doing.”

— Scott Radabaugh, Director of Design, Rabbit Running

“Laura has a great business and creative sense of the relationship between color and materials. She is extremely organized and reliable and a pleasure to work with.”

— Kassie Miller, Materials Innovation, Adidas