I worked with Columbia Sportswear and its owned brand, SOREL, executing seasonal color, material, and print & pattern direction across footwear collections. My role supported both brands, with a focus on delivering consumer-relevant palettes and elevated material stories.

At SOREL, a brand rooted in cold-weather performance and rugged utility, we emphasized premium materials and crafted a distinct color point of view that helped define its evolving visual identity. This work laid a foundation for SOREL’s transition into a more style-forward, fashion-meets-function brand, helping it gain traction in both outdoor and lifestyle markets.