Nike is a global leader in athletic footwear, apparel, and innovation, driven by a mission to inspire and enable every athlete. I started out at Nike in color design, leading seasonal strategy for Nike By You. I later transitioned into material design, joining the Men’s Lifestyle Sport Style Innovation team, where I translated consumer insights and aesthetic direction into compelling product narratives.

My focus was on using color and material storytelling to create deeper emotional connections with consumers. I mentored a team of designers and collaborated closely with product, marketing, merchandising, and development partners to bring seasonal concepts to life. Our work contributed to a 20 percent year-over-year revenue increase for Nike By You. A highlight was the Nike Blazer x Cactus Plant Flea Market collaboration, where we introduced asymmetric customization, empowering users to design each shoe independently and express their individuality through color.