Teva is a footwear brand known for pioneering the sport sandal and blending outdoor functionality with laid-back style. I partnered with Teva through Blindspot Design, providing color, material, and print & pattern direction across seasonal collections. I developed color concepts grounded in consumer and market research, translating brand narratives into compelling product stories. I also pitched a flatform concept for the Original Universal sandal, which was added to the product line and later brought to life through a collaboration with Opening Ceremony.

One of the highlights of my career was working with the product team on the re-launch of Teva’s iconic Originals sandals. I helped refresh the line to celebrate the brand’s heritage while making it feel relevant to a new generation of consumers.